Lobby Card: (11″ X 14″) Lobby cards were printed to appear in theater lobbies in sets of 8. The first card shows the film poster artwork and production credits. The other seven are scenes from the movie. They are highly desirable and collectable.
Insert: (14″ X 36″) Inserts are a vertical American poster format printed on thicker card stock. Often more rare that a One Sheet. They were issued alongside One Sheets. The artwork on Inserts can also contains photographic images unlike the all artwork One Sheets. Often issued folded, but can also be found rolled. They are highly collectible and look fantastic framed due to their smaller size like Australian Daybills. Up until the 1960s, inserts were tri-folded. After this period they were issued rolled. Discontinued after the 1980s.
Half Sheet: (22″ X 28″) Half Sheets as they are called by collectors due to their half size of a One Sheet, but known as Displays. Half Sheets are usually identical to the image on a Title Lobby Card. Half sheets can also contain photographic and artwork combination. Half Sheets are highly collectible and look fantastic framed. Older Half Sheets were issued folded. Printed on thicker paper stock, they are considered rare in comparison to other posters. Discontinued after the 1980s.
One Sheet: (27″ X 41″) The One Sheet is the most well-known sized movie poster produced and also the most popular among collectors. The One Sheet are printed on paper stock and displayed in theatre lobbies. Such fantastic studio artists and illustrators capture the movie distilled in poster form that is visually compelling. There are usually several different art works issued for a movie, including “Advance” posters. Sizes can also vary between the One Sheet. Before 1980, the One Sheet was issued folded. However, some have been found issued rolled.
Three Sheet: (41″ X 81″) The Three Sheet was printed in two to three sheets for displaying outside a theater. The sheets were aligned together. These posters were printed on paper stock and are in fewer quantities than the One Sheet and make them all the rarer for this reason. In the 1970s, the Three Sheet was printed in one piece and discontinued by the early 1980s.
Door Panels: (20″ X 60″) Door Panels are elongated, vertical panels that are printed on thin stock paper and to be displayed on theatre doors. They often came in a set of four to six. Door panels often have their own separate art work from the standard One Sheet and usually contain scenes from the movie or movie cast. Due to the expense of producing door panels, there were rarely distributed to movie theatres making them extremely rare.